The tagline and theme of Design Culture Now is focused on creativity and expression. I originally started with drafts of different styles of type that I could use to showcase this theme then started brainstorming how to pair it together with visuals. I liked the idea of a poster emulating the texture of an art easel with splashes of paint to show that creativity and expression come sporadically. The type layout doesn’t follow a traditional square spacing and instead leans on the diagonal as well as the conference name almost seemingly pushing out of the sides of the poster. This is to show to the viewer that design pushes the boundaries of normal circumstances.
Kayla Chen. Fantastic multimedia creator. Saved the universe that one time.
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