When tasked with creating our own design for Digifest I wanted to show the concept that Digital Media is the building block for the future of technology and creativity. I thought creating simplistic 3D cubes simulating sliding into place and highlighting the university’s brand colors would be a creative way of showing this. Putting the details in big font and as a part of the main design draws the viewer’s attention to it and compels them with curiosity. The identity system consists of an advertisement poster, bifold, access card, and announcement card.